1. States Parties undertake to adopt immediate, effective and appropriate measures: 

(a) To raise awareness throughout society, including at the family level, regarding persons with disabilities, and to foster respect for the rights and dignity of persons with disabilities; 

(b) To combat stereotypes, prejudices and harmful practices relating to persons with disabilities, including those based on sex and age, in all areas of life; 

(c) To promote awareness of the capabilities and contributions of persons with disabilities. 

 

2. Measures to this end include: 

 

(a) Initiating and maintaining effective public awareness campaigns designed: 

(i) To nurture receptiveness to the rights of persons with disabilities; 

(ii) To promote positive perceptions and greater social awareness towards persons with disabilities; 

(iii) To promote recognition of the skills, merits and abilities of persons with disabilities, and of their contributions to the workplace and the labour market; 

 

(b) Fostering at all levels of the education system, including in all children from an early age, an attitude of respect for the rights of persons with disabilities; 

 (c) Encouraging all organs of the media to portray persons with disabilities in a manner consistent with the purpose of the present Convention; 

 (d) Promoting awareness-training programmes regarding persons with disabilities and the rights of persons with disabilities.