Contribution to society or social well-being is core to the ethos and beliefs of Amway and the commitment to social responsibility in India were initiated as long back as 1996. Today, Amway Opportunity Foundation (AOF), the CSR arm of Amway India, a registered non-profit organization, runs on the support provided by more than 500 employees, 2000 indirect employees and more than 15 lakh distributors, as AOF volunteers. The objective behind the establishment of AOF was to act as the community engagement arm of Amway India Enterprises to fulfil its mission and implement various projects for the betterment of Indian community, through an independent autonomous body distinct from the commercial operations of Amway